Drug Abuse | Big Alcohol is adding a new ingredient—marijuana—to its moneymaking brew
by Jim Long
Posted 8/02/18, 02:35 pm
Second in a series on the legalization of marijuana
Three major beer sellers with familiar labels—Heineken, Corona, and Coors—are blazing the path to marijuana-infused alcohol. How they got to this point is a story of marketing maximizing, whatever the social effects.
By 2015, U.S. alcohol sales had dropped 15 percent in states (most of the country) that had legalized marijuana for medical use. That’s according to a study conducted from 2006 to 2015 by researchers from the University of Connecticut, Georgia State University, and Universidad del Pacifico.