One day in 2011, 12-year-old Lei Xiaoxia left home to bike to school in Datong, Shanxi province. That was the last day anyone saw her. Her parents contacted the police, put up fliers, spoke to media, and posted information about her online, but to this day they have no idea what happened to their only child. 

An R-rated horror film seems like a hard sell to churches, but The Conjuring, which opens today, is trying to do just that.

The marketing team for the newest thriller about demonic possession, which is based on a case recorded by real-life demonologists Ed and Lorraine Warren, includes Grace Hill Media, the publicity firm known for aggressively marketing films to the faith community. Their message: The movie is really about family and faith, with a few scares along the way.