Netflix’s smash-hit thriller Bird Box (see Megan Basham’s review in the latest issue of WORLD Magazine) has spawned a dangerous viral trend that prompted the streaming service to warn viewers: Don’t try this at home.
The movie depicts Sandra Bullock leading two children, all blindfolded because of a mysterious danger, on a quest to safety. Since the film’s release, fans started a social media stunt called the “Bird Box Challenge,” in which people perform tasks blindfolded, sometimes injuring themselves or others. In the last 30 days, “Bird Box” has been tweeted more than 8 million times, according to Twitter.
Netflix urged the film’s fans not to end up in the hospital in pursuit of meme fame, tweeting on Wednesday, “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.”
One posted video showed a blindfolded man with a blindfolded toddler holding his hand. As they run, the toddler runs into a wall. Another viral video follows two women doing the challenge for 24 hours. At one point they fall down on a moving walkway. —Mary Jackson