If you’re putting together the funds to buy a Super Bowl ad, you’d better start rallying investors. NBC says it only has 10 spots left. Each 30-second commercial space costs just a little more than $5 million. Anheuser-Busch, Coca-Cola, and Kia are among the companies who have already purchased airtime during the big game. But Pepsi is generating the biggest buzz over news it plans to recreate its iconic 1992 ad featuring Cindy Crawford buying a can of soda at a gas station. —L.J.
Suicide prevention advocates are applauding YouTube’s decision to punish a popular vlogger who on Dec. 31 posted footage of a suicide victim in Japan’s Aokigahara forest, a place known for drawing people who want to take their own lives.
Logan Paul’s video racked up 6 million views in its first 24 hours online, but a virulent backlash quickly followed. A Change.org petition demanding YouTube delete Paul’s channel amassed 190,000 signatures. Paul, 22, eventually deleted the 15-minute video, in which he and his friends laugh and joke about what they’re seeing. He issued an apology and insisted his reaction stemmed from shock and awe, but critics didn’t buy it.
YouTube has dropped Paul’s channel (and his 20 million followers) from its Google Preferred platform, which gives users the ability to earn higher advertising revenue. The company also dropped the aspiring actor from some upcoming movie projects. But it didn’t delete his account entirely, leaving open a path for him to continue making money—and attracting attention—with his videos. —Leigh Jones