Sexuality | A new ad campaign uses emotional appeals to rally support for so-called nondiscrimination laws
by Kiley Crossland
Posted 4/20/18, 03:11 pm
A Denver-based foundation this week released an ad campaign aimed at winning converts to the LGBT cause. But critics argue the campaign ignores the more complex questions surrounding what the government labels a protected class and when it should intervene.
The Gill Foundation, run by wealthy LGBT activist Tim Gill, unveiled the “Beyond I Do” campaign—which includes video, print, and radio ads—on Wednesday. The campaign is projected to get at least $15 million in donated media support, including TV and radio time and billboard space.