Money | Study shows TV-saturated kids are loyal to the Golden Arches
by Timothy Lamer
Posted 8/18/07, 12:00 am
McDonald's reportedly spends more than $1 billion per year on advertising in the United States, and a new study suggests that the company is getting its money's worth.
The study, conducted by Stanford University researchers, found that when children between ages 3 and 5 were offered identical foods in a McDonald's wrapper and a plain wrapper, they consistently said that the food in the McDonald's wrapper tasted better.