Money

Branded children

Money | Study shows TV-saturated kids are loyal to the Golden Arches
by Timothy Lamer
Posted 8/18/07, 12:00 am

McDonald's reportedly spends more than $1 billion per year on advertising in the United States, and a new study suggests that the company is getting its money's worth.

The study, conducted by Stanford University researchers, found that when children between ages 3 and 5 were offered identical foods in a McDonald's wrapper and a plain wrapper, they consistently said that the food in the McDonald's wrapper tasted better.

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CLIMBING MPGs: 2007 Prius hybrid.

Safety last

Money | Concerned about global warming and "oil addiction," Congress gets set to force Americans into more dangerous cars
by Timothy Lamer
Posted 8/04/07, 12:00 am

America's highways are safer than they have ever been. But they could be safer still, and they may become more dangerous than they have to be down the road.

The good news out of Washington last week was that highway fatalities fell in 2006. The National Highway Traffic Safety Administration (NHTSA) reported that 42,642 Americans lost their lives in traffic accidents last year, down from 43,510 in 2005. "To me, that is 868 families that didn't get the terrible call that a loved one was killed in a motor vehicle accident," said NHTSA administrator Nicole Nason.

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Unfocused families

Money | Changing attitudes about children could have major economic consequences
by Timothy Lamer
Posted 7/21/07, 12:00 am

Sometimes the most important economic stories do not make it into the business sections of major newspapers.

A late June report from the Pew Research Center was one such story. Pew found that only 41 percent of Americans now view having children as "very important" to a successful marriage, down from 65 percent in 1990.

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