Environment | Americans are still willing to buy environmentally friendly products, but only if they're friendly to the wallet as well
by Megan Basham
Posted 3/12/10, 08:30 am
When Audi unveiled its new "Green Police" campaign during the 2010 Super Bowl, it signaled a dramatic shift in the tidal wave of eco-conscious advertising that has been growing since the mid-2000s. In the commercial, average, relatable people make a series of innocuous decisions like choosing paper over plastic or putting an orange rind down the garbage disposal that result in their being raided by the "green police," a group of sinister-looking, big-brother-type authority figures.