Business | Sony takes on its own retailers with opening of new stores
by Dan Perkins
Posted 10/30/04, 12:00 am
Selling direct to customers isn't a new concept, but in the crowded consumer-electronics field it means competing against the very retailers you depend on for sales.
Can that be good business? Sony Electronics is about to find out. In the past year, Sony has opened 10 retail stores across the country and hopes to have 30 such "Sony Style" stores operating by 2006. That has long-time retailers of Sony products concerned.