Books | WORLD’s 2018 Books of the Year
by Marvin Olasky
Posted 11/20/18, 11:23 am
Before becoming WORLD’s chief editor, I sat on the board of directors of a Christian publishing house. When the editorial team spoke of upcoming books, it emphasized the intellectual worth of the book for readers and (since every enterprise needs to make at least a small profit) the material worth to the company. The job of authors was to write good books and do media interviews to promote them, but the marketing department did most of the selling.