| How should we react to IBS's niche translation trial balloon?
by Marvin Olasky
Posted 6/05/99, 12:00 am
If it weren't God's Word in question here, it would be funny. A while back, Coca-Cola made one of the big blunders in corporate history when it tried to alter its bestselling product. Faced with consumer hostility, the company announced it would sell the traditional variety as Classic Coke alongside New Coke. That's not a contradiction, because neither Classic nor New is ethically superior; with Coke flavors, it's a matter of taste.