Jim Long

Jim is a graduate of the World Journalism Institute's mid-career course.

Bill Clark/CQ Roll Call/AP

Joint ventures

Policy | It takes a village to legalize marijuana, and the community includes everyone from billionaires to politicians
by Jim Long
Posted 9/27/18, 01:53 am

Fourth in a series on the legalization of marijuana

For soda drinkers worldwide, Coca-Cola’s advertising slogan—“Taste the Feeling”—may soon take on a new meaning: In September, officials at the Atlanta-based beverage giant revealed they are closely watching the growth of the cannabis drinks industry.

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Photo illustration by Krieg Barrie

Going to pot

Business | As states legalize marijuana, tobacco companies are indicating their interest in the reefer business
by Jim Long
Posted 8/30/18, 10:18 am

Third in a series on the legalization of marijuana

Big Tobacco is joining the Green Rush. For years, four Big Tobacco companies—R.J. Reynolds, Philip Morris (now known as Altria), British American Tobacco, and Imperial Tobacco—have played down interest in the emerging marijuana market. Now, they are positioning themselves to pounce, a half century after the wacky weed first gained mass popularity.

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Photo illustration by Krieg Barrie

Pot in the bottle

Drug Abuse | Big Alcohol is adding a new ingredient—marijuana—to its moneymaking brew
by Jim Long
Posted 8/02/18, 02:35 pm

Second in a series on the legalization of marijuana

Three major beer sellers with familiar labels—Heineken, Corona, and Coors—are blazing the path to marijuana-infused alcohol. How they got to this point is a story of marketing maximizing, whatever the social effects.

By 2015, U.S. alcohol sales had dropped 15 percent in states (most of the country) that had legalized marijuana for medical use. That’s according to a study conducted from 2006 to 2015 by researchers from the University of Connecticut, Georgia State University, and Universidad del Pacifico.

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