David Bayly

Decline of the NIV?

National | Two new Bible translations and one revised one take the spotlight
by David Bayly
Posted 6/05/99, 12:00 am

Since 1986, when it surpassed sales of the King James Version, the New International Version has been the biggest-selling Bible in the USA. But from 1993 to 1998 (the last year for which Spring Arbor, the largest distributor of Christian books, has statistics) the NIV's market share declined from 37 percent to below 30 percent.

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