Daniel W. Drezner
Getty Images/Photos by (Ferguson) Sean Gallup, (Friedman) Saul Loeb/AFP, (Zakaria) Kena Betancur/AFP

Brand-name intellectuals

Books | How those at the top establish and maintain their profitable presence
by Daniel W. Drezner
Posted 9/29/18, 11:46 am

Daniel W. Drezner’s The Ideas Industry offers an amusing analysis of how ideas spread and pundits become brands. He portrays intellectuals competing for the attention of wealthy benefactors, in the process adjusting their ideas and demeaning themselves as proximity to power offers seductive opportunities. These merchants of flighty ideas give us witty remarks and TED Talks that fit the formula for standing ovations, but thoughtful analysis becomes less important than hitting green rooms to feed big media beasts.

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