by Ben Cogan
Posted 10/31/14, 12:30 pm
For those familiar with the video game industry, the name Bungie carries a lot of weight. Bungie is the game studio that created Halo, a super franchise encompassing several sequels, books, and even live action and animated shows. With its latest release, Destiny, Bungie hopes to create a new franchise with less violence and a wider appeal. The game’s $500 million promotion and development budget gives it a good start.